Bijou Media strongly believes that without a strong strategy, you are operating business blindly. Our brand and business strategies provide insight to the what, the who, the where and the why. All essential if you want your brand to be taken seriously.
Our process of digital content creation is broken down into three staged;
CONTENT PLANNING & STRATEGIES
Every Marketing initiative needs proper planning. this is why we document strategic based goals. Our editorial calendars are built to incorporate buyer persona research, keywords research, SEO best practices, conversion path mapping and much more. We show your team the why behind our incitive. This process also steers the ship for our content team.
Our content strategist, SEO specialist and copywriters collaborate every step along the way from idea and structuring to writing and publication. Content offers, pillar pages, topic clusters, conversational paths all work together to attract the right audience to your brand and convert the best fits for your business into leads. who your sales team can connect with.
Hitting the publish/post buttons just doesn't do the trick. Our team makes sure each piece of content gets the most mileage. Social shares, email newsletters, linking placements, media releases and more. Depending on your strategy our content team distributes your content to generate high valued results.